SUSTAINABILITY

Sustainability is one of our  passions, but we’re not pretending to be experts at the science (there are plenty of actual scientists for that).

We are experts at the strategy, especially where it overlaps between brand, product needs and consumer values.

Let’s build a strategy that comes from the heart, then let’s implement it!

  • There are many aspects to sustainability and it pays to prioritize them according to brand values, your target customer values and available resources. The goal is to maximize your minimizing impact while continuing to improve every season.

  • Sustainability needs to evolve into a budget line item, but initially it requires scrappiness and creativity across the company to take hold. There are many available resources to pull from when you know the right place to look.

  • Given the prominence of sustainable options in the sourcing world, this can seem like a simple problem. Aligning your material choices with the brand sustainability strategy and product marketing effectiveness can be more challenging.