INNOVATION MINDSET

‘Innovation’ is such an overused term. Everybody wants it but most are too nervous to create the environment to foster it.

We thrive in this space, not just for the sake of being different, but for doing something better and more elegant.

Let’s find a way to build this together: 

  • Identifying where to put your design resources and when to double-down on crazy ideas is the key to getting newness to market without burning out the team.

  • Creating an environment of tension between creating meaningful new solutions and getting to market is key. This mindset is infective and quickly spreads outside the product team.

  • Learning how to Identify the needed skills, the right people and the most effective environment for push projects is critical for success.

  • Deciding what to patent and how is an important step that can enhance your product launch and your brand for years to come.

  • One of the hardest parts of the process often gets overlooked until the end, but good product names are absolutely worth the time and legal protection.